The people behind the UK’s

Leading Beauty Tool brands.

We are driven by our passion to be the best.

With the most extensive, premium-quality beauty tool assortment in the market, our products support at-home beauty routines across the UK. We create and distribute industry-proven and white-label products that are trusted by thousands of people.

Our ambition and energy is prized by professional make-up artists, celebrities, influencers and consumers across the beauty sector. Find out how partnering with us could change everything you know about beauty.

OUR VALUES

THE BEAUTY TOOL EXPERTS

With a promise of helping everyone find their own beauty, Tweezerman tools are backed by 40 years of precision and proven expertise – and endorsed by the best. We give people the power to lift, shape, curl and tweeze, wherever they are.

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THE START OF SOMETHING

BEAUTIFUL

The new name in beauty tools

TRUYU is a beauty brand for everyone, every day. We inspire, empower and encourage beauty lovers all over the world with affordable, effective beauty tools, elevating make-up techniques for everyday consumers.

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