We are driven by our passion to be the best.
With the most extensive, premium-quality beauty tool assortment in the market, our products support at-home beauty routines across the UK. We create and distribute industry-proven and white-label products that are trusted by thousands of people.
Our ambition and energy is prized by professional make-up artists, celebrities, influencers and consumers across the beauty sector. Find out how partnering with us could change everything you know about beauty.


THE BEAUTY TOOL EXPERTS
With a promise of helping everyone find their own beauty, Tweezerman tools are backed by 40 years of precision and proven expertise – and endorsed by the best. We give people the power to lift, shape, curl and tweeze, wherever they are.
THE START OF SOMETHING
BEAUTIFUL
The new name in beauty tools
TRUYU is a beauty brand for everyone, every day. We inspire, empower and encourage beauty lovers all over the world with affordable, effective beauty tools, elevating make-up techniques for everyday consumers.