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We are on a continuous journey to maximise our sustainable efforts
and reduce our impact on the environment
We are committed to being a cruelty-free business.
TRUYU never tests on animals, and our brushes are 100% vegan
EXPLORE OUR FEATURED PRODUCTS
The tools you need at a price you can afford.
We pledge to never test on animals or use animal-derived ingredients in our products
FIND TRUYU AT LEADING UK RETAILERS
TRUYU is now available in all leading supermarkets. Instore and online.
Find our brands at your favourite high street retailers, or at selected independent retailers around the world.