BRING OUT THE TRUYU
Introducing TRUYU, the new name in professional, accessible beauty.
TRUYU has evolved from QVS, offering the same high-quality product range. Customers knew us as QVS and continue to value us as TRUYU.
With years of experience in the beauty industry, and a wide range of head-to-toe, user-friendly beauty tools TRUYU is all about empowering people to ‘tool up’ and take their beauty routines into their own hands.
Sustainability
We are on a continuous journey to maximise our sustainable efforts
and reduce our impact on the environment
Cruelty Free
We are committed to being a cruelty-free business.
TRUYU never tests on animals, and our brushes are 100% vegan
EXPLORE OUR FEATURED PRODUCTS
Why TRUYU?
VALUE
The tools you need at a price you can afford.
SUSTAINABLE
We pledge to never test on animals or use animal-derived ingredients in our products
IT'S ALWAYS BEEN YU
Our heritage and industry experience mean we can create great-quality beauty tools that are affordable, easy to use and get the results your desire.
We are on a mission to support people every day with affordable in-home, head-to-toe beauty tools that are practical, easy to use and get the results our customers want.
The end user is the main focus of everything we do; they are the ‘Yu’ in TRUYU.
FIND TRUYU AT LEADING UK RETAILERS
TRUYU is now available in all leading supermarkets. Instore and online.
Find our brands at your favourite high street retailers, or at selected independent retailers around the world.